1. Introduction (25%) Provide a brief synopsis of the meaning (not a description) of each Chapter and articles you read, in your own words.
2. Your Critique (50%)
What is your reply to the content of the articles and the chapters?
What did you learn about Marketing Tools and techniques? How you can apply them to improve your Health Care Setting?
What did you acquire about get ready for an Emergency? How you can report an emergency using The National Incident Management System?
Did these Chapter and articles change your judgements and Opinions about Structural Contingency Theory? If so, how? If not, what remained the same?
3. Conclusion (15%)
Briefly summarize your thoughts & conclusion to your critique of the articles and Chapter you read.How did these articles and Chapters influence your opinions about Marketing Health and getting ready and prepared for Emergencies?
Evaluation will be based on how clearly you respond to the above, in particular:
a) The clarity with which you critique the articles;
b) The depth, scope, and organization of your paper; and,
c) Your conclusions, including a description of the impact of these articles and Chapters on any Health Care Setting Organization and planning.
Expert Solution Preview
Introduction:
The two articles that I read were “Structural Contingency Theory in Healthcare Organizations” and “Marketing for Healthcare Organizations.” The former discusses how organizational structure and design impact the effectiveness of healthcare organizations, while the latter explores different marketing strategies that healthcare organizations can use to improve patient outcomes and satisfaction.
Critique:
After reading these articles, I have learned a lot about marketing tools and techniques that can be applied to healthcare settings. For instance, healthcare organizations can use social media platforms to engage with their patients and the wider community, thus improving their brand image and reputation.
Furthermore, I have also acquired valuable knowledge about emergency preparedness and how to report incidents using The National Incident Management System (NIMS). This information is highly relevant and important, especially during times of crises or emergencies.
Regarding Structural Contingency Theory, my opinions remained the same. This theory postulates that organizations must be flexible and adaptive to survive in ever-changing environments, which I believe holds true for healthcare organizations as well.
Conclusion:
In conclusion, these articles have broadened my understanding of the healthcare industry, specifically on the topics of marketing, emergency preparedness, and organizational design. I believe that healthcare organizations can benefit greatly from applying marketing strategies to enhance their public image and improve patient outcomes. Additionally, it is essential for healthcare workers to be trained and knowledgeable on emergency preparedness protocols, such as NIMS, to ensure efficient and effective handling of any incidents that may arise. Finally, maintaining an adaptive and flexible organizational structure is crucial in achieving successful outcomes in healthcare settings.
