Need help with Health services organizations place and price decisions

This assignment will
be an analysis of the place and price decisions of a health services
organization as covered in Week 5 and 6.  You may use the same
organization that was your focus on Written Assignment 2, or pick another
health services organization with which you are familiar.  Be sure you
understand the marketing concepts discussed during Weeks 5 and 6 and can apply
them to your organization.  

You might have to seek
out some information on the organization by visiting its website, or if it is
an employer interviewing someone who has knowledge of the pricing and
distribution decisions.  After you have completed your research, answer
each of the following questions in turn following all the general guidelines or
written assignments posted in the syllabus.  

  1. Brief overview of the organizations service/products
    and a description of their target market.  This is important to
    ensure that your analysis considers the needs of the target market in
    evaluating their pricing and channel decisions.
  2. How do you think the organization arrives at its
    price?  Refer to the Week 6 Overview for a framework of some of the
    pricing considerations and discuss those that appear relevant to your
    organization. 
  3. Do you think the pricing strategy is appropriate? 
    Can it be improved to better meet its customer’s needs?
  4. Is the organization hindered or helped in their pricing
    decisions by government or payer restrictions.  If so, how do these
    restrictions impact their pricing strategy?
  5. What kind of value delivery network does the
    organization employ, e.g. horizontal or vertical, and what is their
    distribution strategy, e.g. exclusive, intensive or intensive? What
    factors influence the distribution strategies of this organization? 
    Are they customer-focused?  If possible, outline all of the
    channel members and what function they perform to serve the customer?
  6. Can you recommend any changes to the value delivery
    network that would serve customer needs better? 

This professor grades
very hard and is not satisfied unless the work is very good. APA citations and references
in everything. Please acknowledge understanding the assignment well before
bidding. Thanks.

Expert Solution Preview

Introduction:
For this assignment, we will analyze the place and price decisions of a health services organization as covered in Week 5 and 6. The organization could be the same as the one focused on for Written Assignment 2 or another health services organization with which the student is familiar. Understanding marketing concepts discussed during Weeks 5 and 6 is crucial to apply them to the organization analyzed. The questions will focus on target market, pricing considerations, pricing strategy, government or payer restrictions, value delivery network, and distribution strategy.

1. Briefly describe the organization’s service/products and its target market.
The chosen health services organization is XYZ clinic, which provides a wide range of medical services, including general medicine, pediatrics, cardiology, endocrinology, dermatology, chiropractic, and acupuncture. The target market is the local community, including individuals of all ages, with a focus on middle-aged and elderly people.

2. How do you think the organization arrives at its price, and what pricing considerations are relevant?
The organization might determine its prices based on various factors, such as the cost of providing care, competition, and the value perceived by consumers. Some relevant pricing considerations include the fixed and variable costs associated with delivering healthcare services, the willingness of consumers to pay, competitor pricing, and the profit margin required to sustain the business.

3. Do you think the pricing strategy is appropriate? Can it be improved to better meet customer needs?
The pricing strategy of XYZ clinic seems reasonable, considering the high-quality health services provided. However, the clinic could improve its pricing strategy by offering loyalty programs, discounts, and pricing transparency, making the services more affordable to low-income patients without sacrificing the quality.

4. Is the organization hindered or helped in their pricing decisions by government or payer restrictions, and how do these restrictions impact their pricing strategy?
The organization might be affected by government policies and payer restrictions when determining its prices, limiting its ability to adjust prices freely based on market forces. The restrictions could limit the number of services covered, increase copays and deductibles, or lower reimbursement rates, affecting the clinic’s revenue and profit.

5. What kind of value delivery network does the clinic employ, and what is their distribution strategy? What factors influence the distribution strategies of this organization, and are they customer-focused?
The clinic mainly employs a vertical value delivery network, with healthcare professionals working collaboratively to provide comprehensive and coordinated care. The distribution strategy is intensive, with services offered in multiple locations, including the clinic, hospital, and online. Factors that influence their distribution strategy include location, technology, cost-effectiveness, convenience, and customer satisfaction.

6. Can you recommend changes to the value delivery network that would serve customer needs better?
The clinic could improve its value delivery network by partnering with other healthcare providers to form a more extensive network, offering telemedicine services, and implementing a patient-centered medical home approach, where healthcare professionals work together and coordinate care delivery, reducing fragmentation and improving patient outcomes.

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