Barbara was recently hired as a regional manager for the Urgent Care Clinic Organization (UCCO). One of her first tasks is to compile a strategic plan for the executive committee to review. The overall goal of the strategic plan is to identify specific actionable items that can better position the clinic organization.
For this assignment on UCCO, complete a minimum 2-page summary to explain why the organization should devote time to planning and why a strategic plan is needed.
Visit the Rasmussen online Library and search for a minimum of 4 articles covering the topics of strategic planning and healthcare management. Conduct academic research using the library’s databases, like:
- Discovery
- Business Source Complete via EBSCO
- Business via ProQuest
- What can a healthcare organization accomplish with the strategic planning process?
- What would you recommend as areas of focus for Barbara’s strategic plan?
- Discuss how Barbara can achieve a balance between historical and current topics in healthcare?
- How should she apply them for her strategic plan?
- What type(s) of primary and secondary research would you recommend Barbara conduct? What are the benefits? Explain.
Remember to integrate citations accurately and appropriately for all resource types; use attribution (credit) as a method to avoid plagiarism. Use NoodleTools to document your sources and to complete your APA formatted reference page and in-text citations.
Transferable Skills for this Project Stage:
- Information Literacy
Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.
Expert Solution Preview
Introduction:
Strategic planning is the process of defining an organization’s strategy and making decisions on allocating its resources to pursue this strategy. Healthcare organizations operate in a dynamic and complex environment, and strategic planning plays a crucial role in their success. This assignment focuses on the Urgent Care Clinic Organization (UCCO) and why a strategic plan is essential for its growth and development.
1. What can a healthcare organization accomplish with the strategic planning process?
The strategic planning process enables a healthcare organization to achieve several goals, including creating a clear mission and vision, identifying its strengths and weaknesses, understanding its market and consumer needs, establishing goals and objectives, developing strategies to achieve these objectives, and monitoring and evaluating progress towards achieving them. Through this process, a healthcare organization can align its resources, capabilities, and objectives to create a competitive advantage and enhance its overall performance.
2. What would you recommend as areas of focus for Barbara’s strategic plan?
For Barbara’s strategic plan, I would recommend focusing on areas such as improving patient satisfaction, enhancing the quality of care, expanding services and facilities, optimizing operational efficiency, and developing partnerships with other healthcare providers. The plan should also address the organization’s financial sustainability and explore opportunities for growth and innovation.
3. Discuss how Barbara can achieve a balance between historical and current topics in healthcare? How should she apply them for her strategic plan?
To achieve a balance between historical and current topics in healthcare, Barbara should conduct a thorough review of the organization’s past performance, analyze current trends and challenges in the industry, and anticipate future changes and opportunities. She should also consider the regulatory environment and healthcare policies that affect the organization’s operations. By using both historical and current data, Barbara can formulate a comprehensive strategic plan that aligns with the organization’s goals and objectives and prepares it for future success.
4. What type(s) of primary and secondary research would you recommend Barbara conduct? What are the benefits? Explain.
I would recommend Barbara to conduct both primary and secondary research to inform her strategic plan. Primary research could include surveys or focus groups with patients and staff to gain insights into their experiences and preferences. It could also involve interviews with key stakeholders such as physicians and community leaders to understand their perspectives on the organization’s strengths and weaknesses. Secondary research could involve reviewing industry reports, academic literature, and government statistics to identify healthcare trends and opportunities.
The benefits of primary research include gaining first-hand insights into the organization’s operations and consumer preferences, while secondary research provides a broader context to inform strategic decision-making. By conducting both types of research, Barbara can develop a more informed and comprehensive strategic plan that meets the organization’s needs and improves its performance.
