Performance and post-purchase evaluations provide important marketing data for health care organizations. Many consumers evaluate health care products for their own purposes, but when they share this information with the providing organizations, they offer insights into whether products are meeting consumer needs and expectations. For this Discussion, you conduct performance and post-purchase evaluations on a health care product you have tried.
To prepare:
- Reflect on a time you have consumed a generic product and a brand-named product for the same health condition (e.g., taking Motrin and/or store brand of ibuprofen for headache relief).
Note: If you have not had this experience, interview someone who has.
- From the consumer perspective, assess both products using performance and post-purchase evaluations. Consider each of the benefits segments for both products (i.e., cost, effectiveness, convenience, etc.) and whether or not you would purchase either product again.
Post a cohesive response to the following:
Using performance and post-purchase evaluations, assess a generic product and a brand-name product you have taken for the same health condition. Include the benefits segments for both products and whether or not you would purchase either product again. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.
Expert Solution Preview
Introduction:
Performance and post-purchase evaluations are essential for health care organizations to gather data from consumers about their products. This information helps organizations understand whether their products are meeting consumer needs and expectations. In this discussion, we will assess a generic product and a brand-name product for the same health condition based on performance and post-purchase evaluations.
Answer:
When comparing a generic product and a brand-name product for the same health condition, it is essential to consider the performance and post-purchase evaluations from a consumer perspective. For instance, when purchasing medicine, cost, effectiveness, convenience, and other benefits segments are key factors for customers. In my experience, I have taken both generic and brand-name medicine for a headache relief. When assessing the performance and post-purchase evaluations of both, I have come to the following conclusions.
In terms of cost, the generic medicine is more affordable compared to the brand-name product. However, in terms of effectiveness, I found the brand-name product to be more effective than the generic alternative. Although both products offered headache relief, the brand-name medicine provided quicker relief compared to the generic option.
When assessing the convenience of both products, I found the brand-name product to be more convenient. The reason being that the brand-name medicine is readily available in most retail stores, while the generic brand is not always available. In this case, I would prefer to purchase the brand-name product as it is easily accessible.
Based on these evaluations, I would purchase the brand-name product over the generic alternative due to its effectiveness and convenience, although it is more expensive. Nonetheless, I acknowledge that cost is a crucial factor for many consumers, and some might prefer the generic alternative due to its affordability.
In conclusion, performance and post-purchase evaluations of generic and brand-name products are necessary for consumers to make informed decisions. The benefits segments, including cost, effectiveness, and convenience, should be considered when assessing the products. Ultimately, the choice of the product purchased will depend on the consumer’s preferences and priorities.
